Empowering Business Growth: Insights & Resources from Michael
Unlock practical strategies and expert insights with videos, checklists, and infographics tailored to elevate your business. Start exploring topics from onboarding to strategic decision-making.
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Empower Your Journey with Essential Resources
Leave Management
Michael J. Bickert shares best practices for managing employee leaves and time-offs, ensuring smooth transitions during vacations.
Onboarding
Learn key strategies on managing employee leaves seamlessly. Discover best practices to ensure smooth transitions during team vacations.
Core Values
Boost team productivity with key management strategies. Learn practical tools and tips to enhance workplace collaboration and efficiency.
Great Decisions
Explore effective time management strategies to boost productivity and balance. Get practical tips to optimize your daily routines.
First Principles Problem Solving
Discover essential leadership qualities and tips for success. Learn how to inspire, motivate, and lead effectively in any environment.
Negotiating Principles and Tips
Let's learn key negotiation tips with Michael J. Bickert, focusing on boosting confidence and achieving win-win outcomes in every interaction.

Essential Strategies for Growth: From Sales to Leadership
Guiding Your Customers from Awareness to Conversion
This sales funnel illustrates the essential stages in the customer journey-from creating awareness to securing sales. As potential customers move down the funnel, they transition from broad research and intent to targeted actions, like consulting trusted sources and visiting specific sites. Each level of engagement represents a step closer to conversion, with the ultimate goal of transforming interest into a sale. Empower your business to capture, engage, and convert leads effectively.
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Finding the Pricing Sweet Spot for Success
This chart illustrates the balance between affordability and desirability, highlighting the optimal "Target Pricing" zone where value meets demand. Setting prices within this green zone maximizes customer appeal while minimizing risk. The "Risky Pricing" area, by contrast, risks alienating potential buyers by being either too costly or undervaluing the product. Striking the right balance ensures profitability and sustained demand.
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Synergy of Roles: Entrepreneurs, Managers & Investors
This Venn diagram highlights the distinct yet interconnected contributions of entrepreneurs, managers, and investors in building and sustaining successful businesses. Entrepreneurs bring capital, operational management, and logistical execution. Managers drive operations without capital input, while investors contribute financial resources without direct management roles. Together, these roles create a balanced ecosystem, fostering robust business growth and economic resilience.
Learn MoreMarketing, Sales, Branding and Tactics
This visual framework demonstrates the synergy between marketing, sales, branding, and tactical strategies within a business. Marketing encompasses all efforts to communicate value, guiding the customer journey from awareness to action. Branding builds long-term recognition and emotional connection, while tactical actions drive urgency and immediate engagement. Sales strategies are focused on conversions, supported by both branding and tactical methods. Together, these elements create a cohesive approach, maximizing customer impact and supporting sustained growth.
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